Significance of Website Optimization for SEO Friendly Website

website optimization - for SEO friendly website- improve website ranking 

Introduction

Why SEO friendly website is a must in the marketing world?

Importance of SEO

SEO refers to increasing the quality and quantity of a website traffic from search engines. Listing the website on top position during Web Searches is the target of all Companies in the competitive world. To achieve top ranking in web search results is not a tiring task nowadays. The solution is Search Engine Optimization (SEO), which is cost effective compared to Digital marketing. It increases the credibility of the brand and improves user experience. 

How to achieve a SEO friendly website?

How to build SEO friendly website


An SEO friendly website is an asset for the business. SEO friendly website make it easy for the search engine to crawl the website and understand the contents. Now lets delve into the important factors to be followed for a SEO friendly Website.

1.Identifying the keywords

The first and foremost important step in website optimization is to identify the correct keyword. Relevant Key words will guide the users to your Website. Keywords have to be added in the Title, content, meta description of the website following the ethical practices. keyword stuffing should be avoided.

2. Content Richness

Excellent Content or content Richness is one of the key factor that attracts users to a website and increase web traffic. Content should be clear and easy to understand. The audience should be benefitted by the content and provide answers to their queries. Keyword inclusion in content is one of the major factor to improve website ranking.

3. Meta tag: Optimization and Description

Meta description is one of the key factor that attracts the users to the website. Meta tag gives a short insight about the website /web page. Including keywords in the meta description increases the chance for better search index of the website.

4. Feasible URL structure

SEO friendly website URL will provide the contents of the web page. Adding keywords to the URL will be a boost for the optimization. Avoid usage of numbers or symbols in the URL. Well written URLs will be like an Anchor text for the website when copied and pasted in Social media sites, Forums, and Blogs. 

5. User Experience   

User Experience is one of the important factors for Website ranking. Mobile friendly website will enhance user experience thereby increasing the website ranking. Easy adapt to different screen sizes increases the chances of better search results. Engaging website by ease of navigation and positive user experience helps in improving website search index.

6. Internal Linking

Internal linking refers to giving links to the different pages of the same website. Google practice link search to find the contents in a website using Google bots. Internal linking helps ease of navigation for the users and gives a positive experience thereby increases website ranking. 

Conclusion
Web optimization should start with creation of a website. Proper planning on the initial stages of website creation will be of great help to achieve SEO friendly website. With proper SEO practices and monitoring on the website everyone can hit the top search results.  

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