Link Building in SEO - Do's and Dont's - SEO Zooms

Link Building in SEO - Do's and Dont's - SEO Zooms

Link Building: Overview


Link building is valuable in SEO and google search algorithms. Good quality links bring in more audience as it boosts referral traffic. In other words, links are a vote of confidence from one website to another. Links help users to navigate between web pages on the internet.

Link building strategy



Google also notes that: " “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Link Building: Beginners Guide

What is Link Building?

Link building is the process of securing a link on an independent website back to your or a client's website. The goal of link building is to increase the high-quality links to a webpage to get a high ranking in search results.

Proper link creation improves referral traffic and relationship with your audience. As Google search is based on links, quality links will help in achieving high ranks in search results. Each link acts as a vote that your content is valuable and useful. As a result, pages with higher backlinks rank higher in search results.

How to make Quality links?

Convince your audience with your original and compelling content so that they can link to a page on your website. Therefore, your links must be natural, high quality, and helpful in order to get high search results in your SEO.

Key factors in Link Building

  • The trust and authority of the linking webpages.
  • The SEO and content optimization of the respective websites.
  • The anchor text of the incoming links on the page.

How to get a website link with you?

  • Create quality and compelling original content so that people look up to you for reference.
  • Ask people you know and work within your same niche as it is highly valuable than random websites.
  • Connect with influencers and bloggers in your niche and offer your products or services for mentions and reviews.


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