Content Optimization for Search Engine Optimization | SEO zooms
Content Optimization for Search Engine Optimization | SEO zooms
Content optimization is the process of arranging content in a specific way so that it can perform better in search engine ranking. This practice helps the content to gain website visibility from targeted audience. Simply content optimization boosts the SEO performance and thus increases the traffic.
What is SEO content?
SEO content has primary importance in traffic of the website. A well arranged original and quality content with inclusion of focusing keyword could perform magic in ranking of a webpage. An SEO content should be specific to the audience we target, it should be simple and readable.
What is On-Page Optimization?
On Page optimization needed changes performed inside a website or its webpages which helps in attaining better SEO ranking. This practice helps the web crawlers to easily crawl the webpages. On page optimization includes title optimization, optimization of meta description, image, body section, anchor text and keyword.
Tips for On page content optimization
- The SEO title should be relevant and it should justify the content of the article. It shouldn't contain any grammatical or spelling mistakes. It shouldn't be either in full capital or small letters. It shouldn't be too short. Don't leave the space blank in SEO title.
- Meta description should contain key terms and important content of the page. Also it should be grammatical and spelling error free.
- It is important to keep one h1 tag in body content. The content should also have to be free from spelling and grammatical errors.
- Using anchor tags will help to rank better. Both inbound and outbound links helps in the process of better ranking.
- The focusing keyword have to be repeated one or two times in the content. Inclusion of focusing keyword in the title is good for ranking.
- Image optimization is important factor in doing op page optimization practice. File name, alt name and title name are three important factors in image optimization. A proper file name connected to the image separated by hyphen rather than space have to be provided. An appropriate alt name and title name should also have to be provided.
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