Search Engine Optimization and its Role in Marketing
Search Engine Optimization
SEO involves many activities such as creating good quality content, providing relevant titles, meta tags, etc, and using backlinks from other high-quality sites. Along with these, the use of relevant and appropriate keywords helps the website to be listed on the first page of search engines. Providing relevant Alt text for images displayed on the website also helps in optimization.
Role of SEO in Marketing
In today's digital world, people prefer to browse to know about all kinds of products, services, or anything they want to know in general. Recent researches show that every year people do trillions of commercial searches. So we must always try to bring our website to the top of search results so as to get more traffic.
The higher-ranking websites get more impressions and clicks. By increasing traffic, many people get to know about your product, brand, or services. This will help to promote the business because the more interactions you get, the more customers you might get.
When your website appears on the first page of a search engine, it will be considered a high-quality and trustworthy website.
You can improve the local visibility of your site using local SEO practices, thus making your site visible to the people of a particular locality. Because people always tend to search 'hotels near me', 'SEO agency near me', etc.
Once the website is optimized, the website will have a higher ranking. The result will stay for a long time. But instead, using advertisement platforms like Google Ads, the website will not be getting long-term benefits as the platform works on a subscription model and will stop generating traffic once the subscription period is over.
Google Ads, Marketing campaigns, etc are more expensive. But using SEO practices can be a more affordable and cost-effective digital marketing strategy. The result of SEO is long-lasting and it helps to save money.
Overall, SEO is one of the best and cost-effective digital marketing strategy that optimizes and promotes the website for a longer term, once your website gets optimized effectively.
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