Search Engine marketing Company in Kochi – SEO Zooms

Search Engine marketing Company in Kochi – SEO Zooms

What is Search Engine Marketing?

Nowadays all business owners are forced to submit their websites to Search engines. Search engine marketing includes all the tools, techniques, and strategies that help optimize the visibility of websites and web pages in search engines such as Google and Bing other, similar sites. Search engine marketing is becoming an important factor of any online marketing plan for a business as more and more customers conduct their product research and purchase online.

Search Engine Marketing is also known as Search Marketing. It is the process of getting traffic from search engines either organically or paid. Search marketing has two main types:

1. SEO (Search Engine Optimization)

2. PSA (Paid Search Advertising).

To Pushing your website to the top of the search engine results page (SERP) may include organic promotion and paid advertising, such as PPC ads. SEO has always been viewed as organic promotion, while SEM is viewed as paid advertising. SEO is when marketers optimize their website and their content to appear on the search results pages. SEO appears as a part of SEM. However, now marketers use the phrase “search engine marketing” more and more for paid activities only. SEM is when advertisers pay for their website to appear on the search results pages. SEM is the process of creating paid advertising campaigns that appear in the search engine results.

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Simplified SEM process for an Advertiser:

1. Choose your SEM channel (Google Ads, etc.)

2. Estimate monthly budget

3. Set up landing pages for SEM traffic

4. Set up conversion tracking to track results

5. Choose to targets for the campaign

6. Create ads and launch a campaign

7. Track results and optimize

SEM Company Services

1. Keyword Research

Keywords are an important fact of search engine marketing as the right choice decides the level of traffic you are able to get to your website. We have a team of expert professionals to help you in deciding the right or quality keywords to invest in for a successful paid campaign.

2. Market Analysis

Market analysis is a significant element of SEM Services as it enables you to get the top keywords for elevating your business ranking. We carry out an extensive analysis of the keywords being used by your competitors and help you bid on the ones that would leave them behind.

3. Campaign Management

The success of an SEM campaign rests on the choice of the right combination of ads as well as on managing it over its life cycle. Our certified SEM experts keep an eye on the performance of the campaign and make all the requisite adjustments in it to make sure that your business gets an optimal ROI.

4. Analysis

The analysis is important to make sure that an SEM campaign is delivering good results. We integrate in-depth analytics as a part of strategic marketing plans. The analytics are used to learn such as the keyword searches, user search history, geographical locations, and hardware used.

5. Ad campaign Design

We design and run targeted ad campaigns on various social media networks such as Facebook, LinkedIn, Twitter, and Google. Our services include Pay per Click (PPC) ads which are designed using Google Ad Words, Bing Ads, and Yahoo ads.

6. Reporting

We have advanced reporting tools to help you measure the quality of your paid campaign. so we give reports of all campaigns.

Are you searching for a digital marketing company? then you are in right place. visit our website www.SEOZooms.com