Off Page SEO - Social Bookmarking - SEO Zooms
Off Page SEO - Social Bookmarking - SEO Zooms
Off Page SEO
Off page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. Alone with On-Page SEO, these include several of the factors of basic SEO that help a site to rank. Optimizing for Off-Site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness and authority. This is accomplished by other reputable places on the Internet linking to or promoting your website and effectively "vouching" for the quality of your content.
How to do Off Page SEO
At a high level, improving the "Off-Page SEO" of a website involves improving search engine and user perception of a site's quality. This happens by getting links from other sites, mentions of your brand, shares of your content, and "votes of confidence" from sources outside of your own website. Think about off-Page SEO as building your site's domain authority. Without this, your site might struggle to outrank websites with higher authority. Higher authority websites tend to rank better than those with low or no authority because search engines consider them more credible, relevant and trustworthy.
Social Bookmarking
If you ever sent a link to a website to a friend, relative or colleague you used Social Bookmarking. Social media is a great method for Social Bookmarking. Twitter and Pinterest are the most popular for this. Social bookmarks save information online, not on your device. That means you can access it anytime and anywhere with an internet connection. There are specific tools. They are web-based. People use them to search, gather and organize content that interests them. Social bookmarking is an effective way to build your online presence. When you add social bookmarks to the web it helps search engines understand your site.
Like everything you do on the web, there are best practices that lead to better results. Here are things to consider when using social bookmarking to improve SEO. The social bookmarks tell search engine algorithms that your content is valuable.They increase your authority and credibility. That improves your ranking on keywords related to your business.
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