Email Marketing Tips to Conduct a Successful Campaign

Email Marketing Tips to Conduct a Successful Campaign What is email marketing? In order to build brand awareness, foster engagement, nurture leads, or close sales, businesses use email marketing, which involves sending emails to both current and potential customers. You just cannot overlook or ignore email as a business. More than 4 billion people use email globally, which is more than half of the world's population, according to the statistics. Email marketing had an average return on investment of $36 for every $1 spent in 2022. There are so many different types of emails you can send as well. While we’ll expand more on this shortly, email can help businesses, small and large, connect and educate their target audience. Top 6 benefits of email marketing 1. Increase brand awareness By sending important resources, educational materials, news, updates, and more to subscribers via email, you may help promote your company's name, goods, and services. Also, in order to raise brand ...